How to Make Money on Snapchat: The Ultimate Guide for 2023

Snapchat has evolved from a fun messaging app to a powerful marketing platform, providing various money-making opportunities for brands and influencers. With over 293 million daily active users in 2023, Snapchat offers a large audience and multiple built-in monetization features.

This comprehensive guide will teach you proven strategies to earn money on Snapchat, whether you're a business, content creator, or casual user.




Leverage Snapchat Ads Manager

Snapchat Ads Manager allows businesses to create and optimize targeted ad campaigns directly within the app. Advertisers can promote their products through two main ad formats:

Snap Ads

Snap Ads are full-screen vertical video ads up to 10 seconds long. They appear between friends' stories and on the Discover page. Snap Ads are skippable, but capture attention with movement and sound.

Story Ads

Story Ads are 2 to 3 frames of video that appear as users swipe through stories from friends and publishers. They can showcase short video snippets or images to tell your brand's story.

Businesses big and small can sign up for Snapchat Ads Manager and target audiences based on age, gender, location, interests, and other demographics. Snapchat advertising is an excellent way to drive website traffic, app installs, online sales, and brand awareness.

Partner with Brands as an Influencer

Snapchat influencers can earn money by collaborating with brands. First, grow your follower base consistently creating quality Snaps that provide entertainment or value for your niche. Once you have a sizable, engaged following you can promote products through:

  • Sponsored Lenses: Brands pay creators to make custom AR lenses featuring their product or logo. Whenever someone uses your lens, you get a share of revenue.
  • Sponsored Geofilters: Popular influencers can design custom location-based filters sponsored by brands, earning cash when users access them.
  • Paid Partnership Posts: Brands may pay you directly to feature their product in your organic Snap stories and posts. Disclose these #ad partnerships properly to comply with FTC guidelines.
  • Affiliate Codes: Earn a sales commission promoting discount codes and affiliate links associated with certain brands.

The key is working with brands that authentically align with your content and audience.

Sell Creative Snapchat Services

Snapchatters with design skills can monetize by offering creative services to individuals and businesses:

  • Snapchat Geofilter Design: Geofilters are overlays users add to their Snaps based on locations. Individuals pay designers to make custom geofilters for birthdays, weddings, graduations, parties, business promotions, and more.
  • AR Lens Creation: If you have a knack for augmented reality, provide custom AR lens design services. Brands will pay you to make interactive lenses that engage their target audience.
  • Ad Design: Help local businesses, influencers, and companies design compelling Snap Ads and Story Ads to drive results from their campaigns.
  • Snapchat Consulting: Share your expertise by consulting brands on best practices for organic Snapchat marketing and growing followers.

Promote your Snapchat creative services on freelancing sites or directly through your own website and social channels.



Monetize a Snapchat Account

While organic Snapchat content alone won't earn you money directly, you can monetize a highly engaged following with creative strategies:

  • Add Clickable Links: Snapchat lets you add links to Snaps via Snap Links. Send followers to your online shop, YouTube videos, blog posts, affiliate offers, or other websites.
  • Promote Products: Carefully market real products you believe in to build trust and revenue. Recommend affiliate offers, your own online store items, or brand deals.
  • Cross-Promote Content: Promote your money-making endeavors mentioned in Snaps via your Link in Bio or off-platform channels to convert viewers.
  • Offer Paid Shoutouts: Charge brands and fans a fee to promote their handle, product, or service in your Stories. Disclose paid shoutouts ethically.
  • Share Discount Codes: Partner with brands to share special coupon codes and promos specific to your audience. Earn affiliate commissions from resulting sales.

By providing value first, you can tastefully monetize accounts with hundreds of thousands or millions of engaged followers.

Join Snapchat Spotlight Challenges

Snapchat's Spotlight feature allowsSnapchatters to share public video Snaps visible to the full Snapchat community. Creators can earn cash prizes for top-performing Spotlight Snaps based on unique views:

  • Submit fun, interesting Snaps using captions, sounds, your creativity, and strategic timeliness.
  • Snapchat shares millions per day in prize money with creators behind the most-viewed Spotlights.
  • Payout amounts depend on the total daily fund and relative share of overall views.
  • Prizes vary day-to-day, but may be worth thousands of dollars for wildly popular Spotlights.

Post consistently, monitor results, and keep adapting your strategy to increase your odds of earning.



FAQs About Making Money on Snapchat

How much do Snapchat influencers make?

Snapchat influencer pay varies greatly depending on follower count, engagement, and brand partnerships. Nano influencers may earn $100 for a promotional Story. Top Snapchatters can earn $10,000+ for sponsorships and tens of thousands for designing custom branded AR lenses or filters.

How do I get sponsored on Snapchat?

Build your Snapchat following consistently with value-adding content in your niche. Research relevant brands to pitch sponsored partnerships. Send personalized outreach explaining why you're a great fit to promote their products or services to your engaged audience.

What should I avoid when trying to make money on Snapchat?

Stick to Snapchat's rules and community guidelines. Avoid spammy promotions, overposting affiliate links, and explicit content. Do not use bots or automation services to inflate your followers. Disclose all sponsored content properly. Portray brands you truly like in an authentic way.

Can I sell products directly on Snapchat?

You cannot directly process transactions within Snapchat. But you can drive conversions by promoting products, sharing discount codes and affiliate links, and driving traffic to your online store through clever use of Snap Links.

By implementing these proven Snapchat monetization strategies, you can start earning money from your account and creative skills in 2023. Just stay consistent, engage your community, and keep innovating new ways to provide value.